With 11 offices around the globe, MRP is the pioneer and leader in enterprise-class predictive account-based management (ABM) that enables global enterprise marketers to forge human connections with target accounts through relevant, personalized experiences. More than 1,100 customers across 100+ countries rely on the MRP’s award-winning ABM platform to connect the right message with the right buyer at the right time across multiple product lines, geographies and languages. As COVID-19 continues to shake up the B2B sales landscape, businesses have been forced to take strategic steps to combat the economic consequences of the crisis and keep pace with constantly shifting customer demand. On the surface, the lessons of this transformation seem obvious: B2B sales are moving more into almost exclusively digital channels. McKinsey reports that only about 20% of buyers hope to return to in-person sales, so sellers need to be there too. But while the opportunity is significant, so is the pressure to capitalize on it. B2B leaders who commit to further digitizing their go-to-market models must ensure they gain a competitive advantage through enterprise-class ABM strategies that identify the diverse needs of their global audience, align relevant content to those needs, and consistently deliver personalized experience in multiple channels. To address uncertainty, remain relevant, and stabilize revenue, MRP equips B2B sales and marketing leaders to reinvent their approach to sales by continuously nurturing real-time customer visibility, employing integrated data intelligence, and focusing sellers on the highest-value and highest-probability opportunities and activities. Click here to learn more.
News
Member Feature – MRP
