As company founder and principal of Web firm, I-SITE, entrepreneur Ian Cross wears many hats including product strategy, market development and new business development. He loves web and digital technology and enjoys staying involved throughout the project cycle. Ian believes that I-SITE’s many long-term client relationships serve as a testament to the firm’s customer service, attention to detail and creativity.
Ian has been involved with the BABCPHL now for over 20 years and appreciates the organization’s professionalism, commitment and eagerness to evolve and stay relevant which is not an easy task.” He was hooked after winning two round trip tickets to London at his first Signature Annual Holiday Lunch in the late nineties! As one of the few digital and marketing experts in the BABC Ian especially enjoyed collaborating on a couple of the BABCPHL panel events that have been focused on the use of technology and the Internet in transatlantic business. Ian states, “The BABC strikes a fantastic balance between professional and social events. In terms of great memories I would have to say the Young Professionals event at The Trestle Inn is another favorite. The energy of the annual program is as great as the whiskey sours, although as The Trestle Inn owner I’m a little biased.”
Throughout the pandemic, Zoom has developed and surprised many of us with overwhelming participation and engagement; however, Ian, like many others, has most missed face-to-face interaction at events. The pandemic has given him the opportunity to step back and put everything into perspective, especially both his personal and professional relationships. Ian has been grateful for the BABCPHL and its members throughout the pandemic. He says, “the BABC really has felt like a family throughout.” Once restrictions are lifted, not much will change for Ian, as he is busy reopening the bar and working on some exciting I-SITE projects. Once he finally gets a break, he is planning to travel to Iceland to see the latest eruption.
In closing, Ian states, “I’m proud to be a member of an organization that I believe has risen to the challenge of COVID-19. Can only see an increase in business and opportunity as we emerge and look forward to meeting and collaborating with everyone involved.”
