Club Level Feature Article: Virgin Atlantic

Flair in the Air

‘The thing that differentiates Virgin Atlantic from other airlines is Virgin flair’
Washington Post

Virgin Atlantic ventured into the airline business three decades ago determined to offer great value and service like no other. Today’s travelers choose Virgin Atlantic for the same reason; we just do things differently. 28 years on, our service remains customer driven, with an emphasis on value for money, quality, fun and innovation, ensuring every flight on Virgin Atlantic is an event.

2012 is an exciting year for British businesses as the country is placed firmly in the global spotlight as the UK plays host to landmark events including the Olympics, the Queen’s Diamond Jubilee and World Pride. These milestones provide an opportunity to enhance the UK’s reputation as an experienced, dynamic business partner and deliver the world a lasting impression of positive investment, job creation, tourism and growth.

To celebrate, Virgin Atlantic is running the advertising campaign ‘London by Virgin Atlantic.’ Recreating the iconic Union Jack flag into a collage of great British icons, we bring a Virgin spin. The campaign runs throughout the summer in all 11 of our North American gateways, and it’s designed to excite passengers to travel to the UK in 2012 and beyond.

With the anticipated growth in demand for business and leisure travel to the UK, Virgin Atlantic plans to continue our strategy, investing in products and services to ensure all customers enjoy a memorable experience between here and London.

On March 1, we opened our new JFK Clubhouse, a 10,000 square foot airside lounge. It offers our first overseas spa for Upper Class and Flying Club Gold card holders. Keen for a spa treatment?

We have the first-ever hair salon in any US business class lounge so our passengers are perfectly poised for preflight pampering.

In April, Miss Sunshine, the first of our new A330 aircraft, debuted on our route between New York and London. We’ve reengineered the Upper Class Cabin to offer a fabulous new onboard experience, including the longest fully flat bed in business class and a futuristic bar, perfect for sipping Champagne at 35,000 feet. For a sneak peek of the new cabin, we’ve got an interactive online tour.

We’ve invested 100 million GBP in our new Upper Class Suite, and to show for it we will have nine redesigned A330s as the pride and joy of our fleet. This includes the roll out of a brand new IFE system to a significant number of customers within the year.

We’ve also fully integrated our flying partners, Virgin America, Virgin Australia and Virgin Atlantic, to offer global benefits to all of our passengers. Each airline’s loyalty program members are able to earn and to redeem miles or points when taking flights on any of our sister-branded airlines across respective route networks. This initiative allows Virgin flyers to take off to any Virgin destination worldwide, assured they’ll experience the special touches we’ve become famous for.
Virgin Atlantic Airways, one of the Britain’s leading long-haul airlines, was founded in 1984, and currently has 40 aircraft in our fleet. We offer service from 11 North American cities to London and onto a range of long-haul destinations worldwide. From our main bases at London’s Heathrow and Gatwick, Virgin Atlantic services destinations as far afield as Las Vegas, Tokyo, Delhi, Boston and Shanghai. With new services from Vancouver and additional frequencies from San Francisco, we’re extending our network to offer more connections between North America to London and beyond.

To find out more about Virgin Atlantic visit or follow us on Twitter at @VirginAtlantic

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