Power of Purpose Series: CMO’s on Purpose
Wednesday, July 21, 2021
11:00 AM – 12:00 PM EST
Many might view purpose as a marketing tool that can add a dash of ‘good’ to brand messaging, but smart business leaders know that real purpose can not only supercharge growth but as well help to navigate tough times. Never has this been truer than over the last 18 months. When purpose is authentic and genuinely embedded across the business, the outcome can be remarkable.
Please join us for a session where senior marketers from purpose-driven businesses will share advice on how to embed and activate purpose across the entire enterprise.
Our panel coincides with the release of findings from the third annual survey on the relationship between CEOs and purpose undertaken by Brandpie. In this 2021 CEO Purpose Report, the consultancy gathered opinions from a broad range of 705 CEOs across the US, UK, France, Germany, India and China, with a representative sample drawn from big corporates to SMEs.
