BAB Accelerate with Brendan Drake, US CEO, Hotel Chocolat

Tuesday, July 20, 2021

11:00 am – 12:00 pm EST


Brendan Drake, US CEO, Hotel Chocolat will share the impressive story behind the US expansion and how he helped to pivot the US business plans after the pandemic hit from a physical retail led strategy to a digital led strategy, the challenges he faced but also the lessons learned and how it provided clear direction for growth in the future.

An Australian native, Brendan spent 7 years in the UK and formerly had a career in banking prior to taking on the opportunity to lead Hotel Chocolat’s US expansion plans in 2018.

BAB’s Accelerate series is aimed at SME companies and founders of start-ups who are growing – or planning to grow – their transatlantic trade. This roundtable creates a unique peer-led conversation around relevant case study remarks, tailored for companies who are navigating their expansion plans, for a discussion about the challenges and opportunities of expansion and investment in the US.