Columbia Bank Event with Futurist Steve Brown – The Three Headed Beast – September 16, 2020

As part of its ongoing program to support its customers with valuable and insightful information, Columbia Bank hosted this webinar featuring Futurist, Steve Brown. In this talk, Steve offers three ways to think about the COVID-19 pandemic, and shares why he believes there is opportunity to be found during these challenging times. He also shares why we must understand COVID-19 as simultaneously a public health crisis, an operational crisis, and an economic crisis all rolled into one monumental moment. Each crisis requires a different strategic response: One centered on medicine and public safety, another on increasing business resilience, and a third that fuels innovation to catapult us out of recession.

Every organization on the planet must make the investments needed to build financial, operational, organizational, digital, supply and business resilience. Simultaneously, they must drive innovation into every aspect of their business to streamline operations, control costs, build new channels, elevate their workforce, and develop new products and services that will reignite demand and fuel economic growth.

This energizing talk includes fresh ideas on how to use these challenging times as a positive force for good and offers an innovation framework you can use to guide technology innovation into every aspect of your business. Internationally renowned futurist, Steve Brown, will also offer you three new lenses through which to consider the current situation, and will share his insights on the opportunities that our new normal presents.

You can learn more about Steve Brown and his practice on his website at If you want to learn more about how technology will reshape business in the 2020s, check out Steve’s latest book, The Innovation Ultimatum, on Amazon here:

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