Events

MRP – B2B Marketing Recommendations for Driving Revenue in a Volatile Market

MRP – B2B Marketing Recommendations for Driving Revenue in a Volatile Market

Thursday, May 21, 2020

11:00 am – 12:00 pm EST

Click here to view on-demand.

The advent of COVID-19 has forcibly made its mark on business strategies across the globe, bringing with it an unprecedented level of economic and social uncertainty. Yet, in times like these, business leaders continue to be tasked with driving revenue, innovation, and brand awareness for their companies. Ultimately their success will determine not only that their brands survive, but if they thrive in a volatile market.

Kevin Cunningham, CEO of MRP, an enterprise class predictive ABM platform, shares proven data-driven marketing strategies that have helped some of the world’s leading B2B brands, like Dell, Cisco, HPE and Google better prepare for the business challenges that lay ahead and how harnessing the power of true omni-channel account-based marketing can have a positive and long-term impact on your marketing and sales efforts, even in times like these.

Topics covered will include: 

  • How precision-based targeting and an omni-channel approach to account-based marketing helps achieve marketing goals and mitigate risk
  • How optimizing your marketing efforts by responding to anonymous signals with logical next-step actions and relevant messaging can boost engagement
  • How combining intent data with predictive analytics makes your marketing and sales teams more efficient, improving hand-offs and reducing time-to-close
  • Benefits of using an account-based marketing (ABM) strategy to boost revenue goals

Speaker: Kevin Cunningham, CEO, President, & Co-Founder, MRP 

Kevin co-founded MRP in 2002. After years of successful growth in the US market, Kevin led the company through its acquisition by First Derivatives, PLC in 2008. Shortly after joining First Derivatives, Kevin was instrumental in establishing MRP’s presence in the European market. The Belfast office of MRP was launched in 2010 with less than 20 employees and has grown to more than 200. This presence has expanded MRP’s reach to include Europe, Middle East and Africa. In addition to his role as CEO, Kevin serves on the board of Executive Management for First Derivatives. Since 2007, he has also served on the Board of Trustees and as Treasurer of Settlement Music School, the largest community school of the arts in the United States. Prior to founding MRP, Kevin held several sales and consulting positions with technology companies now owned by Infor and Oracle, and began his career with PriceWaterhouseCoopers. He has a bachelor’s degree in accounting from the University of Delaware and earned his CPA license. Kevin enjoys music, cycling and traveling.

A registration link will be sent to all registrants prior to the event.

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